2013 Archive

Digital Media Experts: Stay Ahead of the Curve in 2014

It’s no news that 2013 was a huge year for social media; Twitter launched its IPO, Facebook introduced hashtags, Vine and Snapchat bombarded the landscape and the SEC accepted social media as a means for public companies to disclose information, just to name a few. Since we’ve seen...

3 Takeaways from 2013 Internet Summit

Back in November, four Command Partners team members had the pleasure of attending the 2013 Internet Summit in Raleigh, NC. They spent three days attending conferences, concerts and after party events learning from and connecting with fellow digital marketers from all over the United States....

Using Niche Social Media Networks to Leverage Your Business Strategy

For many businesses it is imperative to build a strong presence on widely used social media sites such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. There is good reason for this, these platforms are massive in terms of their number of users. Facebook has amassed over 1.26 billion...

The Dangers of Sockpuppets and Fake Reviews

As search and social marketing continue to merge, it is tempting to try to sway your reputation and rank by creating false likes, follows, and reviews. Sometimes even the reverse happens and negative reviews are falsified...like in 2007, when the CEO of Whole Foods was outed for using an alias...

Online Reputation Companies Busted for Fake Reviews

Online reputation management has become big business. From faking positive reviews to obscuring negative information, some companies will go to any length to look good on the Internet. Recently, many have learned the hard way that posting fake reviews comes with a high price tag.

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Four Pinterest Best Practices for Brands

Everyone (particularly us ladies) loves getting lost in the world of images on Pinterest. From fall fashions to cute puppies to travel photographs to wedding planning, people love to pin. Here are some quick facts you might find a bit pinteresting:

  • The average user spends about 98...

5 Tips for a Smooth Website Project When Working With an Agency

Without a doubt, websites are daunting. From the number of internal stakeholders that all need their buy-in, to the rapidly changing technology, to website design trends that are here to stay (think social media and mobile marketing), there are a multitude of factors to consider. If you...

How to Use Hashtags Correctly Across Social Networks for Marketing

As more andmore social networks (Twitter, Pinterest, Instagram, Facebook, etc.) add the beloved #hashtag to their repertoire, learning how to properly use this tool on each platform is key to #success. By simply incorporating #hashtags into your social content, you can further your reach and...

What Pitch Perfect Can Teach PR Pros About the Perfect Pitch

Okay, it’s time to get aca-excited because I’m giving you yet another reason to love Pitch Perfect even more than you already do (don’t fight it, we know it’s your guilty pleasure too). If you thought Anna Kendrick dazzled you with her voice, hands and plastic cup, I...

10 Fresh Tips for Your Kickstarter Marketing Strategy

If you’re running a Kickstarter project, it’s important to market your idea to get the maximum number of backers. However, before you even get started with your project, you should plan ahead.

We’ve written about Kickstarter marketing techniques before, and I intend for...