2016 Archive

ppc

Congratulations! After all the keyword research, persona building and targeting analysis, you’ve just launched your first AdWords campaign on the Google Search Network. Now you hover, hand on the mouse, AdWords Editor open, waiting to make adjustments at the first sign of any...

B2B email marketing gives your business the chance to build relationships with prospects, collect data and improve ROI. It is such a powerful tool that, if used correctly, can deliver a message to the right person at the right time. B2B email marketing is such an essential part of any...

Internet Summit

Last week, five members of the Command Partners team had the opportunity for learning and growth at Internet Summit 2016, a two-day digital marketing conference in Raleigh, NC. We were able to hear from some of the top leaders in digital marketing on topics ranging from social media to...

equity crowdfunding

It’s no secret that crowdfunding has been on the rise for the past five years and has expanded tremendously with the emergence of top sites like Kickstarter and Indiegogo. But there is a new sheriff in town that is rapidly growing: equity crowdfunding. With equity crowdfunding,...

project management

It goes without saying that every marketing project is different, the same way that every client is different. Understanding the best way to approach each one and what common pitfalls to watch out for is the key to successful project management.

1.   Not assigning the...
communication

You’ve heard it time and time again- communication is key. When it comes to crowdfunding, nothing is more true. Backers are the backbone of your project. Without them, there is nothing. It is important to be honest, transparent, truthful and present from launch day through...

Facebook has become one of the top online advertising platforms in the world. There are well over 1 billion users on Facebook, which means there’s a good chance your target market has active users. Facebook allows advertisers to specify exactly who they want to see their ads....

SEO

Information security has deservedly received more attention as of late. Once confined to state, financial and industrial secrets, political entities are now at cyber risk as well. While I’m not an infosec expert, I’m blessed to have many friends who are...with a select few...

early adopters

If social media was a high school - early adopters would be the captain of the varsity football team or the head cheerleader. Unfortunately, startups are the transfer student that few people know exists. The early adopter is your brand’s crush - they are perfect for you: bold,...

team
What skills do you need for a crowdfunding marketing team?

Having a strong team behind you is a critical part of a successful crowdfunding campaign. You’ll need a key group of people who are as passionate about your project as you are. It’ll help you break up the workload...