Digital Marketing

Last year, more than 177,000 people from all over the world came to Las Vegas for CES 2016–with over 81% of the countries in the world being represented. This year, they’re projecting record-breaking attendance numbers. And there are a few things you need to know if you...

ppc

Congratulations! After all the keyword research, persona building and targeting analysis, you’ve just launched your first AdWords campaign on the Google Search Network. Now you hover, hand on the mouse, AdWords Editor open, waiting to make adjustments at the first sign of any...

B2B email marketing gives your business the chance to build relationships with prospects, collect data and improve ROI. It is such a powerful tool that, if used correctly, can deliver a message to the right person at the right time. B2B email marketing is such an essential part of any...

Internet Summit

Last week, five members of the Command Partners team had the opportunity for learning and growth at Internet Summit 2016, a two-day digital marketing conference in Raleigh, NC. We were able to hear from some of the top leaders in digital marketing on topics ranging from social media to...

project management

It goes without saying that every marketing project is different, the same way that every client is different. Understanding the best way to approach each one and what common pitfalls to watch out for is the key to successful project management.

1.   Not assigning the...

Facebook has become one of the top online advertising platforms in the world. There are well over 1 billion users on Facebook, which means there’s a good chance your target market has active users. Facebook allows advertisers to specify exactly who they want to see their ads....

SEO

Information security has deservedly received more attention as of late. Once confined to state, financial and industrial secrets, political entities are now at cyber risk as well. While I’m not an infosec expert, I’m blessed to have many friends who are...with a select few...

Many people underestimate the importance of having a well-maintained blog on their website and often make it one of their last priorities. Not making your blog a top priority or not having a blog at all is a very big mistake- having a blog with optimized content for your audience can...

Social Media Content is King

You may have heard the phrase “content is king” in the past. I consider this the most misunderstood phrase in the marketing world. Most companies interpret this as, “let’s release as much content as possible so that we are constantly reaching people; we wouldn...

Shark Tank Pitch

At the beginning of April, one of our clients made an appearance on ABC’s Shark Tank, pitching the coolest toolbox we’ve seen.

Wondering how you can get your product in front of the Sharks? We’ve put together a guide below.

Landing a Spot on Shark...