Indiegogo Marketing

communication

You’ve heard it time and time again- communication is key. When it comes to crowdfunding, nothing is more true. Backers are the backbone of your project. Without them, there is nothing. It is important to be honest, transparent, truthful and present from launch day through...

early adopters

If social media was a high school - early adopters would be the captain of the varsity football team or the head cheerleader. Unfortunately, startups are the transfer student that few people know exists. The early adopter is your brand’s crush - they are perfect for you: bold,...

team
What skills do you need for a crowdfunding marketing team?

Having a strong team behind you is a critical part of a successful crowdfunding campaign. You’ll need a key group of people who are as passionate about your project as you are. It’ll help you break up the workload...

Media Kits for Crowdfunding

As industries continue to change, it’s imperative that crowdfunding organizations have a media kit readily available for journalists, advertisers and sometimes even investors. Often referred to as a press kit or a media kit, you should always include a variety of assets...

InDemand

Congratulations! You’ve worked hard during your crowdfunding campaign, and as things begin to wrap up, you may be wondering, “now what?” Planning, pitching and selling a crowdfunding campaign is no easy feat. If your project is successful and you continue to draw...

Ecommerce

You did it. The ultimate success. Backers everywhere have become a part of your journey, your mission, and your dream to help bring your idea into the world.

A successful crowdfunding campaign feels like a win-win situation in which both you and your backers feel an...

Interview with Journalist

Is there really such a thing as the “perfect” pitch? It seems like every reporter looks for different things when they read through a pitch. Can you blame them, though? They’re people just like us and are allowed to have different opinions after all. This being said,...

press coverage

If you’re an entrepreneur looking to promote your product, service or invention, how are you able to stand out among the crowd? As technology continues to quickly advance, there are several products that seem much too similar for journalists to even consider sharing with their...

Stretch goals

A stretch goal is one of those terms that is often thrown around the crowdfunding community. Most people have heard about them, but do not necessarily know how to use stretch goals to their advantage. Stretch goals have the potential to generate additional funds for the creator and...

successful Kickstarter projects

It’s no secret that Kickstarter is one of the primary crowdfunding sites creators and entrepreneurs flock to with their new idea. Whether your project is geared towards a niche group or appeals to a variety of markets across the world, it’s important to understand the tools...