Lead Generation

B2B email marketing gives your business the chance to build relationships with prospects, collect data and improve ROI. It is such a powerful tool that, if used correctly, can deliver a message to the right person at the right time. B2B email marketing is such an essential part of any...

project management

It goes without saying that every marketing project is different, the same way that every client is different. Understanding the best way to approach each one and what common pitfalls to watch out for is the key to successful project management.

1.   Not assigning the...
Shark Tank Pitch

At the beginning of April, one of our clients made an appearance on ABC’s Shark Tank, pitching the coolest toolbox we’ve seen.

Wondering how you can get your product in front of the Sharks? We’ve put together a guide below.

Landing a Spot on Shark...
early adopters ppc

Your product is new. It’s cutting edge. It’s better than sliced bread. It’s SHINY! But how do you find early-adopter customers?

Early Adopter: a person who starts using a product or technology as soon as it becomes available.

...

PPC Keywords

When you start a PPC campaign on the AdWords platform, it’s easy to get overwhelmed by the choices, particularly when it comes to keyword types. It’s almost like being on a dating site! Will a broad match keyword deliver what you want or are you going to deal with a lot of...

Avoiding Fake Reviews

Astroturfing is the act of posting fake reviews for a company to either better their reputation or diminish the reputation of their competitors. Back in October of 2015, Amazon took action and filed a lawsuit against more than 1,000 people posting fake reviews on their site. They...

SEO Website Audit

The process of launching a website is filled with checks and double-checks, making sure that every part of your online presence is optimized and ready to go. However, sites will undergo a number of changes during their lifetime, from simple text updates to major overhauls. It’s...

Rules for Regulation A+ went into effect in mid-June, effectively legalizing equity crowdfunding for accredited and non-accredited investors alike. In addition to taking away restrictions on general solicitation and advertising, non-accredited investors can now invest up to 10% of...

happy clients

Creative direction, calls-to-action, messaging, and brand positioning all have a profound affect on the success of a marketing campaign. In fact, a campaign cannot be successful without the confluence of these factors. But, perhaps the piece of the campaign pie that has the greatest...