Pay Per Click Advertising

ppc

Congratulations! After all the keyword research, persona building and targeting analysis, you’ve just launched your first AdWords campaign on the Google Search Network. Now you hover, hand on the mouse, AdWords Editor open, waiting to make adjustments at the first sign of any...

Facebook has become one of the top online advertising platforms in the world. There are well over 1 billion users on Facebook, which means there’s a good chance your target market has active users. Facebook allows advertisers to specify exactly who they want to see their ads....

Command Partners is pleased to announce that Ashley Isaacs is joining the team to fill the new Paid Media Specialist role.

Anthony Kaylor

Command Partners is proud to announce the recent hiring of Anthony Kaylor as a PPC Specialist.

early adopters ppc

Your product is new. It’s cutting edge. It’s better than sliced bread. It’s SHINY! But how do you find early-adopter customers?

Early Adopter: a person who starts using a product or technology as soon as it becomes available.

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As Jerry Maguire said twenty years ago, “So this is the world, and there are almost six billion people on it. When I was a kid, there were three. It's hard to keep up.” The world of pay-per-click changes quickly, as Google rolls out new changes to their algorithms and...

mobile-friendly site

Facts are facts.

  • Over 6.8 billion people use mobile phones – roughly 87% of the world’s population

  • 80% of Internet users own a smartphone

  • More than 50% of the searches...

PPC Keywords

When you start a PPC campaign on the AdWords platform, it’s easy to get overwhelmed by the choices, particularly when it comes to keyword types. It’s almost like being on a dating site! Will a broad match keyword deliver what you want or are you going to deal with a lot of...

Facebook Like

Did you know that you can create Facebook Ads that only target your email subscriber list?

Within Facebook Business Manager, you can upload your email list and create Custom Audiences that you can then target with Facebook Ads.

When you upload your email...