Search Engine Optimization

ppc

Congratulations! After all the keyword research, persona building and targeting analysis, you’ve just launched your first AdWords campaign on the Google Search Network. Now you hover, hand on the mouse, AdWords Editor open, waiting to make adjustments at the first sign of any...

Internet Summit

Last week, five members of the Command Partners team had the opportunity for learning and growth at Internet Summit 2016, a two-day digital marketing conference in Raleigh, NC. We were able to hear from some of the top leaders in digital marketing on topics ranging from social media to...

project management

It goes without saying that every marketing project is different, the same way that every client is different. Understanding the best way to approach each one and what common pitfalls to watch out for is the key to successful project management.

1.   Not assigning the...
SEO

Information security has deservedly received more attention as of late. Once confined to state, financial and industrial secrets, political entities are now at cyber risk as well. While I’m not an infosec expert, I’m blessed to have many friends who are...with a select few...

Many people underestimate the importance of having a well-maintained blog on their website and often make it one of their last priorities. Not making your blog a top priority or not having a blog at all is a very big mistake- having a blog with optimized content for your audience can...

As Jerry Maguire said twenty years ago, “So this is the world, and there are almost six billion people on it. When I was a kid, there were three. It's hard to keep up.” The world of pay-per-click changes quickly, as Google rolls out new changes to their algorithms and...

mobile-friendly site

Facts are facts.

  • Over 6.8 billion people use mobile phones – roughly 87% of the world’s population

  • 80% of Internet users own a smartphone

  • More than 50% of the searches...

Search Marketing Department

On May 4-5, 2016, the Command Partners search marketing department had the privilege of attending Digital Summit 2016, a marketing conference featuring the latest in digital strategies, content marketing, social media, SEO, email marketing, and analytics. There we gleaned valuable...

blogging

Sitting down to create a content calendar often feels daunting, even for those of us who work in the industry. However, armed with a few helpful tips and tricks, it can be simple and easy. With that in mind, I’ve outlined my favorite methods for brainstorming good blog topics....