Social Business Strategy

I’m sure you’ve heard of Twitter by now, but if you’re still wondering what it is and how it can be used as a part of your social media marketing strategy, this blog is for you.

Twitter consists primarily of tweets, or 140 character long (or fewer)...

With more than 70 million users, Pinterest provides a great opportunity for companies to get in front of their audience. What do I mean? Let’s break down some basic stats about Pinterest users and brands on the platform. This data comes from a 2014 study by Ahalogy on Pinterest...

During that inevitably awkward period in high school where everything was at it’s most overly dramatic, Mom always said “It doesn’t matter who likes you, as long as you like you.”  Great advice for getting through a lonely Saturday night, but in the world...

By its very definition, crowdfunding relies on a large group of people to fund a project. But when you’re starting a new project, how do you find your “crowd”?

That’s where high-quality relationships with strong social media influencers becomes...

Is All Press Good Press?

Everyone is familiar with the old marketing expression “there is no such thing as bad press.” However, in the age of the internet where bad press can easily overwhelm good press, does this adage still hold true?

It seems simple enough, no one wants bad press...

Just in case you missed it, Twitter has rolled out a brand new design for your homepage. Your new profile page has undergone a bit of a makeover and is resembling a certain other social network, aka, Facebook. However, the team over at Twitter has brought you more than just a new design to...

Online Reputation Companies Busted for Fake Reviews

Online reputation management has become big business. From faking positive reviews to obscuring negative information, some companies will go to any length to look good on the Internet. Recently, many have learned the hard way that posting fake reviews comes with a high price tag.

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How Prepared Is Your Company To Handle A Crisis Using Social Media?

During a crisis situation, how prepared is your organization to handle it and engage with the public using social media?

That’s the question that Command Partners’ CEO Brandon Uttley posed this week on the leading Social Fresh blog, in a post entitled 10 Social Media Crisis...

Increasingly, search engines are using “social signals” from top social media sites to help determine the best links to display in search results pages. While there is a lot of speculation about exactly how social media sites are affecting search, Google and Bing have admitted they...

Our Enchanting Interview With Guy Kawasaki

Brandon Uttley recently had the pleasure of speaking with author and technology evangelist Guy Kawasaki, on the eve of his new book Enchantment: The Act of Changing Hearts, Minds and Actions. Shortly after the book debuted, it made the New York Times bestseller list.

Below is an excerpt of...