Email marketing has an ROI of 4,300%. With 91% of consumers checking their email daily and 74% of consumers preferring to receive commercial communications via email, why are you not using this channel in your marketing mix? Growing, maintaining, and entertaining a loyal subscriber group is no easy task. You must provide something of value and do so concisely. You also want to diversify and personalize your message as much as possible.
Email marketing is a critical component of your marketing strategy because it is a way to stay on top of your customers’ minds so that they become repeat business. If you enlist our email marketing services, we will provide you with the following:
- Lead generation and collection
- List segmentation
- Create branded templates
- Write engaging, shareable content
- Links to outside sources in order to build relationships
We start by creating eye-catching, responsive, branded templates. Our newsletter campaigns include original content pieces that will pique the interest of your target audience. After each newsletter has been carefully crafted, we will provide an analysis of the campaign performance that will include the number of sends, the number of hard and soft bounces, open rate, click-through rate and unsubscribe rate. With each campaign send we strategically analyze the results in order to understand what content your audience responds highly to and optimize future campaigns for higher performance.
For more information about our email marketing services, contact us below