Search Engine Marketing (SEM) also called PPC or pay-per-click, involves optimizing the placement, keywords, phrasing, budget, and landing experience to create sales, leads, subscriptions or brand awareness fast. It can be tailored to be broad (to generate brand impressions) or extremely targeted (by device, location, or social signal). Driving paid search ads to the content our marketing team creates is an excellent way to expand the global reach of your content and grow your leads.
The main benefits of paid placement advertising are:
- Quick placement of your advertisement to jumpstart product awareness and sales.
- Flexible payment options based off impressions, clicks, or lead acquisition.
- Advanced analytics to identify which campaigns generate the best ROI.
Most digital agencies and search marketing companies offer similar services but few integrate those services with the rest of your marketing efforts. For example, if your brand sponsors a local event, we’ll place hyper-local internet ads to make sure more of your fans in the area know about it.
At Command Partners, we believe that paid placement and search engine marketing should be an important part of every internet marketing campaign. Even small amounts spent on PPC can yield useful keyword and traffic insights that can help improve your other marketing efforts.