Imperial Black Case Study

55%

Lead increase in 6 months

12%

Conversion rate for 2 landing pages

600%

Email list growth

3X

Organic traffic growth in 12 months

Client Summary

Imperial Black is a new luxury fashion brand that set its roots in Charlotte, North Carolina. Focused on providing Italian-made shirts that are high-quality and stylish for men that enjoy the sartorial traveler lifestyle, Imperial Black’s offerings are only available in limited quantities and sizes. They also provide American-made leather goods, tweeds made in the United Kingdom and other accessories that are tailored specifically to their bespoke brand and customer.

The Challenge

In order to reach the desired customer with their high-end shirts, luggage and accessories, the gentlemen behind Imperial Black needed a website to sell all their offerings. With a specific brand vision in mind, the team required assistance in developing and designing their website. That is when they recruited the experts at Command Partners to help create and perfect their site.

Our Strategy

The driving strategy behind marketing Imperial Black was to attract well-to-do, fashionable males who appreciate high-quality, bespoke clothing. Command Partners worked to portray a cohesive, luxury brand by utilizing high-end photography and art direction throughout all ads and website designs. Web development efforts worked to supplement the site with a blog for content marketing and brand building. Command Partners also advised the client on creative marketing techniques and site sections to entice “gentleman adventurers” to the brand.

Results

Command Partners was able to help Imperial Black reach their eCommerce goals of growing traffic and lowering their cost per lead. In addition to providing those services, Command Partners specifically:

  • Reduced Cost Per Lead by 50%

  • Increased Leads by 55% in six months

  • Reached a 12% conversion rate for 2 landing pages

  • Grew the email list by over 600%

  • Tripled organic traffic in 12 months

Command Partners worked to portray a cohesive, luxury brand by utilizing high-end photography and art direction throughout all ads and website designs.