The GRID Case Study

35.03%

Increase in Sessions per Month

488.76%

Increase in Pageviews per Month

216.99%

Increase in Average Time on Site

41.89%

Decrease in Bounce Rate

Client Summary

The GRID, an extension of Goodwill, is a retail store that carries nearly everything related to computers, technology and gaming, all sold at Goodwill prices. Product offerings consist of new, refurbished and donated items, and all proceeds from sales go to help fund Goodwill’s job training and employment services.

The Challenge

The GRID opened in 2014, but was without a website, which meant they could only reach potential customers in the store. The store needed a way to not just reach customers online, but also market and sell product.

Our Strategy

Command Partners’ strategy for driving leads through The GRID website involved presenting content in a way that allowed visitors, both people and search robots, to quickly understand the purpose of the site, which is to provide information about the retail store and offer a way for visitors to purchase products online.

Visitors to the site are immediately given four options: shop the products, learn more about the store and Goodwill, donate old electronics, or learn more about Raspberry Pi, the credit-card sized computer used to learn basic computer science. This makes it easy for visitors to find exactly what they’re after, whether they’re looking for used video games or trying to learn more about Goodwill.

Results

Through the new website for The GRID, Command Partners was able to help boost sales both online and in-store. In one year, we increased sessions per month by 35.03%, pageviews per month by 488.67%, and average time on site by 3:19 for an increase of 216.99%. We also decreased the bounce rate by 41.89%.

Through the new website for The GRID, Command Partners was able to help boost sales both online and in-store.